Garcia Kaffeebar

Garcia - is family owned specialty coffee shop in Berlin, Moabit which I discovered when just moved to my new flat. After looking at their current design I decided to take them as a hypothetical rebranding project for my Bachelor thesis, since we like to improve things
we love.

Important: this is not an official rebranding, its my take on how I would have done it. I had to research competitors, develop new brand essence and then base my design strategically onto that.

BACHELOR PROJECT
2026
Brand Strategy
Positioning
Rebranding Strategy
Corporate Design
Logo

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GRAPHIC DESIGN ← GRAPHIC DESIGN ←

PHOTOGRAPHY + PHOTOGRAPHY + PHOTOGRAPHY

CURRICULUM VITAE ◇ CURRICULUM VITAE